Thursday Night Football
By Jonaline Fresco
September 21, 2025
Thursday Night Football launches on Amazon Prime Video with a new logo. NFL games are especially popular with soccer fans, making TNF’s broadcast at this time an important way to elevate the revamped brand. Granting Prime Video exclusive broadcast rights provides a unique experience for everyone on the channel.
I was tasked to create a White Paper that presents a detailed report about the brand’s recent viewership numbers, advertisement consumption data, and consumer behavior analysis.
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The objective was to create a report that focused on using the rebranding of Thrusday Night Football for their internal materials which they will show their stakeholders and investors
