North Star
By Pierre Chavez
October 01, 2025
Rebranding North Star Cold Brew
A Manila cold-brew brand built on a simple idea: coffee as a compass. The job was to make that idea read in one second and feel premium without changing the single-label print spec. I redrew the eight-point star so it points with intent, refined the wordmark for small-size clarity, built a label that reads at 1 to 2 meters, and art-directed flash-lit launch visuals so the bottle cuts through on shelf and on screen.
