Khiswa

 Weaving Traditional with Modernity

Khiswa is an Oman-based fashion brand that delivers modest elegance with a modern sophistication. It seamlessly blends tradition with contemporary style, catering to confident women who value individuality and fashion-forward designs. Khiswa reimagines traditional modest wear with modern elements, ensuring each piece is both functional and stylish. The collections are thoughtfully designed for those who seek versatility in their wardrobe, providing garments that uphold modesty without compromising on style.

In developing the branding for Khiswa, our goal was to craft a visual identity that truly reflects the brand’s core values—combining modesty with contemporary style. Inspired by Oman’s cultural heritage, I designed the monogram inspired by Arabic patterns, which serve to honor traditional art while appealing to modern sensibilities. This design choice ensures that the logo is not only distinctive but also communicates the brand's fusion of heritage and innovation effectively. This approach is perfectly aligned with Khiswa's commitment to providing stylish, culturally rich apparel for the confident, modern woman.