Nivea PH - 11.11 Campaign Key Visual

For Nivea Philippines' big 11.11 campaign in November 2022, I was tasked with turning skincare into a party—and who says moisturizers can’t have fun? The creative brief called for something lively and celebratory, so I went all in with a festive carnival theme. Think bright lights, ticket booths, funfair elements, and of course, our star performers: Nivea’s best-selling products. Every designed banner was built entirely from scratch in Photoshop. No stock images, no shortcuts—just a whole lot of layers, masking, and caffeine.

The goal was to make the promo feel like a skincare celebration you couldn’t resist joining. I made sure each product was showcased like a carnival prize—only instead of stuffed toys, you win glowing skin! The layout was fun, vibrant, and looped with animated energy, perfect for swipeable formats. It’s not every day you get to turn a bottle of body lotion into the main attraction of a funfair, but hey, 11.11 only comes once a year—might as well moisturize and party.