Catrol VN - September Key Visual 2023

For the Castrol Vietnam September key visuals, I went full throttle with a bold, modern street theme—because nothing says "high-performance" like mixing motor oil with a bit of urban edge. Using Castrol’s signature green as the foundation, I designed the entire layout from scratch in Photoshop—no stock images, no templates, just good old-fashioned digital elbow grease. Their best-selling products are front and center, looking like champions on a gritty, street-inspired backdrop that screams power, performance, and premium quality.

To inject energy and draw attention to the sale, I used bold red accents for the promo tags and call-to-action button—because red says "go" (and “buy now”) like nothing else. And to really drive home the product’s credibility and everyday street power, I included a confident woman on a motorbike—cool, collected, and clearly in control. It’s a nod to real riders, not just the guys, and a reminder that Castrol keeps everyone running smoothly. The design also incorporates Vietnamese language elements, making it feel truly tailored to the local audience. The whole visual is made for e-commerce but built to stop scrolls like a red light on a race track.