INTRAMUROS CITY LAB: COVID19 "PAALALABAS" COMMUNICATIONS INITIATIVE

Creative Futures featured Paalalabas, a COVID-19 nudge campaign produced by the Design Center of the Philippines, adobo Magazine, and the Intramuros Administration. A panel moderated by adobo Magazine's Angel Guerrero was participated in by Intramuros Administrator Guiller Asido, Design Advisory Council Co-Chair Royal Pineda, Design Center of the Philippines Executive Director Rhea Matute, design research firm Curiosity Executive Research Director Kristine Layaoen, and Communication Design Association of the Philippines Vice President Dan Matutina. The team takes the audience through the campaign, from ideation to iteration in the Walled City, Intramuros.